I’m the founder and principal consultant of Subena Growth Advisory. Thing is, I’ve seen far too many brilliant ideas get ‘stuck on the shelf.’ So after nearly 13years in big corporate financial services, I am on a mission to help guide 200 great ideas beyond concept to commercialization over the next 10years. My expertise is in market penetration, expansion and diversification strategies for financial services and tech companies. One of the things that makes me stand out is how I integrate consumer psychology nuances with cold hard data to design performance dashboards that address specific growth challenges. I’m passionate, pragmatic and persistent with new ideas.
We are a boutique growth strategy firm that provides CMO-as-a-Service for early-stage to mid-maturity companies struggling with commercialization traction. We are a collective of experts in commercialization strategy focused on fintech, financial services, and tech industries. Our approach integrates marketing, sales, product development, and customer experience into unified strategies that drive both immediate results and long-term growth. We focus on processes and frameworks that transform customer interactions into revenue streams. We believe that there’s no perpetually ‘small business’, instead just a business experiencing growth stagnation.
CMO-as-a-Service:
Growth Strategy Development:
Expert senior-level leadership for your marketing and growth efforts, without the full-time commitment.
Market penetration, diversification, and expansion strategies tailored to your goals.
Precision Execution:
Performance Optimization:
Hands-on guidance to ensure your strategy moves from paper to results.
Ongoing insights to measure success and refine for continuous ROI.
● Commercial Strategy & Planning
● Brand Strategy Development
● Marketing & Digital Strategy
● Mastering Marketing Metrics
● Sustainability Marketing
● Innovation in Marketing
● Digital Customer Experience
● Quality Management Systems & Processes Implementation
What do we do?
Repeatable & Scalable Wins
Clear and scalable marketing strategies that align: business goals + market conditions + budget constraints.
Market Penetration Strategies
We help you break into existing markets. Whether it’s refining your positioning or optimizing your sales funnel, we’ll set you up to consistently attract and retain customers.
Market Expansion Strategies
Ready to grow? We design tailored plans to expand your reach, whether into new geographies, customer segments, or distribution channels.
Market Diversification Strategies
Future-proof your business by exploring new product lines or industries. We craft diversification strategies that align with your strengths and mitigate risks.
Product Design & Market Validation
Turn your ideas into products customers love. From concept testing to launch, we guide every step of the design process to ensure market fit and profitability.
Integrated Metrics Dashboards
Say goodbye to data chaos. We build dashboards that track key performance metrics across your customers’ lifecycles, giving you actionable insights at a glance.
What do people say about us?
Systems & Logic Expert & CEO
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Growth That Outlives Campaigns
C-level expertise to help you make smarter decisions around your revenue streams.
We build growth frameworks that catalyze your commercial traction by connecting every part of your customer's journey.